Unlock The Secrets of Haiti Tourism Concept

 

 This tourism proposal is based around the concept of Haiti with the “i” Haiti shaped in the form of a golden key, which represents openness, comfort, richness, friendliness, and access.

The concept is that Haiti is rich in hidden treasures, and everyone is welcome to come and discover them. It is an invitation to come on a discovery, or “scavenger hunt” to find out first hand what Haiti offers. These treasures revolve around our Music, our History, our Natural Wonders, our Food, our Spirit.

Follow The Beat - Uncover The History - Explore Our Natural Wonders –Awaken Your Senses - Feel The Spirit

With these in mind, the Marketing Campaign is structured around these 5 themes with all of them ending with the catchprase “Unlock the Secrets of Haiti” as the final caption.

The Marketing campaign can include:

1. Bulletin boards (at airports)
2. Print Ads (Newspaper & Magazines)
3. TV commercials
4. Radio ads

5. Tourism Conventions (distribution of symbolic keys)

 

Follow The Beat - Unlock the Secrets of Haiti

Follow The Beat - Drums and Rhythm are an integral part of Haitian culture.  Music represents happiness, religion, and life in general.

Uncover The History - Unlock The Secrets of Haiti

Uncover The History - One can't go to Haiti without learning about its rich history.

Explore Our Natural Wonders - Unlock The Secrets of Haiti

Explore Our Natural Wonders - From the mountains, to the caves, the waterfalls, and the white sandy beaches, Haiti has a plentiful of natural beauties.

Awaken Your Senses - Unlock The Secrets of Haiti

Awaken Your Senses - A taste of Haitian cuisine will help one discover senses they didn't know they had.

Feel The Spirit - Unlock The Secrets Of Haiti

Feel The Spirit - This land of mystique, religion, and history is full of friendship, kindness, kinship and life.